Navigating the Future of Business Continuity: Trends You Can’t Afford to Miss

In 2023 Cloud Backup is more important than ever!

In 2023, cloud-based backups have become an essential part of data storage and recovery strategies for businesses of all sizes and industries. As the world continues to rely more and more on digital technology then the amount of data we produce, and store, is growing at an unprecedented rate. This makes it more important than ever to have a secure and reliable backup solution in case of data loss or system failures. Here are some reasons why our Backup as a Service (BaaS) are becoming increasingly important in 2023.

·       Data security and sovereignty

One of the most important considerations when it comes to data backups is security. The ADAM Continuity BaaS solution offers multiple layers of protection to ensure that your data is safe and protected. The data is encrypted during transmission and at rest, in addition there is inherent multi-factor authentication, managed access controls, and intrusion detection. This level of expertise is difficult and expensive to achieve individually within an organisation, and most small and medium businesses simply cannot afford to do it properly, and this is why the complimentary services that ADAM Continuity can provide are so vital. In addition, unlike Azure and AWS, ADAM Continuity are able to fully guarantee UK data sovereignty with our two data centres, located in the Southwest of England and South Wales.

·       Cost-effective and scalable

ADAM Continuity’s BaaS solution is a better value solution for data storage and recovery. Our cloud provides an affordable, pay-as-you-go model, which means you only pay for what you use. This is especially valuable during these current cost-saving times where there is a preference to pay on an ongoing basis for what’s consumed, rather than the upfront capex for buying new hardware that could sit mostly underutilised throughout its life. Additionally, cloud-based backup solutions can easily, and quickly, scale up and down to meet your changing data storage needs.

·       Disaster recovery

In the event of a cyberattack, having a cloud-based backup solution could be the difference between your organisation’s future viability, or not. Cloud-based backups are stored offsite, the data is air-gapped and can be immutable, therefore making it far more resilient to cyber-attacks, or any other operational failure. This is far more resilient to having data purely being replicated between two environments within a single organisation’s infrastructure. We also have the capability to quickly restore the data either directly back to your equipment, or onto our own cloud DRaaS platform, or onto physical equipment that is then shipped to your preferred location.

At ADAM Continuity we have a team of dedicated recovery engineers who are on hand 24x7x365 to assist with the recovery of your data. With nearly 30-years of disaster recovery experience, and a large selection of solutions, you can be confident that we would keep your data secure and be able to recover you safely and quickly following an unexpected incident.

·       Accessibility and mobility

Cloud-based backup solutions offer a higher level of accessibility and mobility of your data and associated solutions. This means that you can access your data from anywhere, at any time, as long as you have an internet connection. This is particularly valuable for individuals and businesses with remote or distributed workforces, as it allows them to access the same data and work collaboratively, regardless of their location. This also means that if, after a major unforeseen event, your data is recovered into our Cloud DRaaS platform, your employees should be able to continue with their work with minimal disruption.

·       Regulatory compliance

All companies are subject to strict data privacy and security regulations, such as GDPR, and certain sectors have their own specific legislation that they must comply to. ADAM’s BaaS solution can help your business meet these requirements by providing a secure and compliant way to store and backup data. We hold a number of physical and cyber security accreditations such as, ISO 27001 and Cyber Security PLUS which can help businesses demonstrate their commitment to data security and privacy. A full list of our accreditations can be found <here>

In conclusion, a cloud-based backup is essential in 2023 for businesses who want to protect their data from loss, theft, or damage. With the increasing reliance on digital technology, the need for secure and reliable backup solutions has never been greater. ADAM Continuity provide a safe pair of hands to not only protect your data, but get you back up and running again quickly, should your business suffer a disruption.

For more information on our Backup and Recovery services please visit our website or get in touch directly on 01256 378001, or email us at

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